SET Max
|
SET Max is Sony's Entertainment Television Network's channel that provides its viewers a mix of Hindi Movies and cricket based in Mumbai, Maharashtra. It is the only channel in India that has successfully run with a dual positioning where in it brings two of the greatest passions of India along with the spice of entertaining Extraaa Shots and Extraaa Innings. Among Hindi movie channels it competes mainly with Zee Cinema and STAR Gold in India. SET Max has been known for its biggest blockbusters and an extensive library of Super Hit Hindi Movies.
Extraaa Shots have redefined the experience of watching Hindi Movies by serving the most exciting and exclusive trivia about the movies to add an extraaa fun. So watching a movie on SET Max also means going behind the screens and knowing the spicy tit-bits that contributed to the making of the blockbusters.
SET Max is the home of Indian Premier League which is the history making cricket event in the world. The channel grabbed highest ratings in the history of Indian TV channels and attracted a wide set of viewers from all age groups.
MAX, India’s No. 1 Movies channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events.
Some of the on-air movie properties of MAX, such as ‘Sunday Housefull’, ‘Ab Tak Bachchan’ and ‘Maha Movie’ have become a favourite staple diet of millions of viewers in India. Launched in 1999, MAX is today the fastest growing movie channel, reaching out to over 45 million households in India.
With Extraaa Innings, MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003, and made it an entertaining affair that set viewership records. MAX now also boasts of the much-talked about DLP IPL feather to its hat.
Thanks to pioneering concepts like Extraaa Innings and Extraaa Shots, combined with its innovative Programming and Marketing initiatives, MAX has been widely acclaimed and recognized in the media marketplace with several top awards.
MAX is part of the bouquet of channels distributed by the TheOneAlliance, which is a joint venture between SET India Pvt Ltd and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel and Living, MTV, SAB, PIX, AXN, NDTV India, NDTV 24x7, NDTV Profit, Nick, VH1, Animal Planet, AniMAX, Aaj Tak, Headlines today and Tez.
|
set-max